Bernhard Glock founded the Bernhard Glock Media Leadership Company LLC in 2009 focusing on strategic media consultancy and business development. Until September 30, 2009 he worked as Vice President Global Media and Communication and Vice President Global Media Purchases at Procter & Gamble where he was responsible for leading and advancing P&G’s marketing communication and media purchases best practices. Glock joined P&G in 1985 as part of the marketing group in Germany where he continually advanced within the company worldwide. His positions included – European Media Manager, Brussels, Belgium; Director of P&G Media-Europe, Middle East and Africa and Asia; Director of Media and Direct-to-Consumer Capability in Europe and Asia and Manager of Global Media and Communication, Geneva, Switzerland. Glock was a passionate advocate in P&G’s move toward holistic communication planning. As a result, most of P&G’s biggest brands are now following an integrated communication approach. Glock was also a pioneer in involving purchases in P&G’s media negotiations and enhancing consumer marketing return on investment (ROI). His latest pioneering responsibility was to re-organize Media at P&G and establish dedicated Media Purchases and Media Planning and Operations organizations. Glock was the chairman of the Media Committee of the World Federation of Advertisers (WFA) for 6 years and Deputy President of the WFA for 2 years. For the past 4 years he has served as President of the WFA. His head office is in Cincinnati, Ohio, USA where he resides with his wife and two daughters. Bernhard's key role will be to expand Miroma’s business reach and drive forward their rapid global expansion.