All Stock was donated through Miroma's charity work to Schools & Libraries in Africa

An International book publisher was looking at new channels through which to distribute excess books without detriment to their current sales channel.
This was a significant challenge as the books were all in English. By working with Miroma they were able to gain full value for the books by using them to pay for a portion of their advertising spend.

Benefit to Client

• Used excess and slow moving books to pay for advertising
• Made significant savings on advertising
• Able to increase exposure
• Stock used to positive effect