“
I’ve worked a lot in barter and I’ve worked with Miroma - an intelligent barter company that understands us. Miroma takes a solid intuitive approach to barter.”
Barry Cupples, CEO Asia Pacific
Omnicom Media Group
“
While securing the best quality advertisers, Miroma’s approach was fresh and innovative, and above all it really worked for us.”
Nancy Cruickshank,
Founder of Handbag.com
“
Barter can deliver 10% on marketing budgets, but brands must look at the bigger picture - for T-Mobile media barter was also about building a new sales channel.”
Sam Taylor, Head of Advertising &
Sponsorship, T-Mobile (UK)
“
It’s hard to believe how this ancient technique - now well proven, transparent and sophisticated - isn’t more widely applied to gain benefits readily available to many brands.”
Mainardo de Nardis, CEO,
OMD Worldwide
“
Barter when done well, can be a win-win-win situation and, in our experience of working with Miroma, they have done media barter very well indeed.”
Stephen Allan, Worldwide Chairman
and Chief Executive, MediaCom
“
Barter is growing its relevance in Today’s media management because it offers legitimate opportunities to contribute to P&L optimisation.”
Maria Luisa Francoli Plaza,
Global CEO, MPG
“
At first they were one of a roster of corporate trade companies that we used but we were so impressed by their service that we have appointed them as our preferred supplier.”
Peter Thomson, Founder and
Managing Director Worldwide
M2M (Omnicom)
“
Miroma’s team are always very professional in their representation to Clear Channel Outdoor and regularly consult with us about new developments. ”
Rob Atkinson, Managing Director,
Clear Channel UK
“
I know Marc Boyan and like his philosophies. Such an approach on barter is helping the industry, as a whole, to move forward. ”
Jack Klues, Chief Executive Officer,
VivaKi
“
Working with Miroma has been a great experience - especially in current times when finding new ways of cost cutting has become ever more important. ”
Laura Biggs, Managing Director,
BBC Haymarket Exhibitions
“
We doubted this sort of trading could work for our client. But the resulting transaction was managed very efficiently by Miroma and proved to be a great success.”
Clare Keenan, Group Media Director,
Universal McCann
“
Miroma proved to be a valued partner in the delivery of high quality media campaigns. The close working relationship with our media agency was crucial to the success.”
Paul Bay, European Media Director,
Levi-Strauss
“
With Miroma we are able to maintain the integrity of the corporate trading process whilst also selling incremental volume - a good result all round.”
Ian Armstrong, Marketing Director,
Honda UK
