Barter for brands.
How it works.
Getting the most out of corporate barter
- Gather key stakeholders within your business responsible for marketing, sales and procurement.
- Agree on what products or services can be used to support future media campaigns.
- Explore these options with Miroma and agree new product/services distribution channels. At this point, advise your media agency that you are considering barter.
- Agree the price you want Miroma to pay for the products or services.
- Communicate – Brief your agency as normal instructing them you wish to barter. The process remains the same across media strategy, planning and buying as it would do without barter.
- Review – We then review the media plans and feedback to you and your media agency with the estimated spend that could be traded.
- Value - Based on the value of media that can be traded, Miroma will confirm how much value we can offer, at which point you can decide whether to barter.
- Booking – Instruct your media agency to book the campaign as normal at their agency negotiated rates.
- Payment - Miroma is responsible for bartered media. The media agency are responsible for non-bartered media.
- Delivery - When you are happy with the media campaign and delivery, Miroma will buy the product or service and this will be distributed in the pre-agreed channels.
