Case studies.

Entertainment.

Entertainment company cues up the sales with Miroma

The Challenge

An exhibitions and event company were under pressure to promote their events and exhibitions and to maximise footfall without having additional funds available to achieve this as effectively as possible. They wanted to try and leverage the value in the tickets to help fund their advertising campaign.

The Solution

By using their own tickets to support their marketing budgets, Miroma enabled them to advertise through new channels knowing that a pre-agreed amount of tickets would be purchased at full retail cost and distributed to an audience that would otherwise not necessarily have considered buying them.

How Did It Work?

Miroma purchased tickets from the company at their normal selling price and and distributed them amongst their network including media owners, corporate clients, staff incentives.

Client Benefit?

1. Miroma distributed the tickets to a new audience the client weren't reaching before.
2. Gained a return on the advertising through additional ticket revenue helping to maximise their advertising spend.
3. Maintained full control and approval over the routes to market for the tickets.

Media Owner Benefit?

This campaign meant that the client was able to spend more on media than they would have done otherwise.

Electronics.

Miroma helps electronics company stay switched on with it's advertising

The Challenge

A large international company specialising in Laptops and TV’s wished to maintain their strong annual marketing campaign but found that budgets had been heavily reduced. They wanted to look at how their slower moving stock could be used to fund their advertising.

The Solution

Miroma were able to utilise a significant amount of their stock at it's normal retail price, which had not sold well and was earmarked for being discontinued (a range of TV's), so the client was able to use this stock that would have otherwise only yielded a reduced amount.

How Did It Work?

Miroma purchased a large amount of stock (TV's) that were due to be discontinued. Through our closed network of clients, we were able to place all of these TV's in a large 4* Hotel due for refurbishment, thereby, providing not only a route to market for the stock, but also a potential new client to the manufacturer.

Client Benefit?

We Delivered:

1. New sales channels without compromising RRP
2. An increased marketing budget.
3. A solution for their non-frontline stock.

Media Owner Benefit?

The client was able to maintain their high level advertising campaigns for another year.

Retail.

Miroma rings up sales for leading retailer.

The Challenge

This high street retailer was cutting costs and needed to extract maximum value from its marketing budget.

The Solution

Miroma recommended the retailer use the cash value of its inventory - in the form of gift vouchers - to help part pay for its planned media campaign. We made sure this was done without compromising the retailer's existing media buying process.

How Did It Work?

Miroma bought the retailer's gift vouchers for cash, delivering an immediate sales uplift. With the client's approval, we remarketed the gift vouchers through two separate channels. Some were distributed to our client as gifts. We also traded higher value gift vouchers with a national newspaper in exchange for media space of equivalent value. The newspaper used the vouchers as prizes for a reader competition.

Client Benefit?

We Delivered:

1. Additional media that the retailer could not otherwise afford
2. National press exposure for the retailer through the reader competition
3. Increased footfall when readers/Miroma clients arrived at the stores to redeem their vouchers
4. A sales uplift which delivered cash straight back to the bottom line (check).

Media Owner Benefit?

The newspaper was able to deliver increased value to its readers via a reader competition.