Stock was remarketed in selected regions across Eastern Europe under client's complete control

One of the world's leading branded clothing companies wanted a discreet channel through which to dispose of an older style of their clothing. Miroma helped to re-market the stock and in return used the value created to partly fund the clothing brand's European advertising campaign.

Benefit to Client

• Paid for advertising with old stock valued at full price
• Bolstered a decaying media budget
• Cleared warehouses of cost incurring stock