All Tickets were used within tightly controlled promotional and incentive channels

A concert promoter had a continuing issue of balancing advertising exposure with ticket sales. Slower selling events demanded more exposure but the budget was not always available to boost the campaign. Using tickets to fund advertising, the promoter gained the additional exposure necessary to sell the event while moving the slow selling tickets.

Benefit to Client

• Ability to increase advertising of slower selling concerts
• Used tickets to pay for advertising
• Showed escalating ticket sales