Stock was used within promotional activity creating additional exposure for the distribution company

One of the UKs largest film distribution companies wanted to increase the volume of advertising for both it's Cinema and DVD releases.

By working with Miroma, they were able to use back-catalogue DVDs to pay for additional advertising on releases which did not carry significant budgets.

Benefit to Client

• Used old back catalogue DVD's to pay for advertising
• Significantly increased advertising spend
• Stock used to positive effect