Graduating with a M.Sc. in management from HEC Paris in 1982 at the young age of 20, Guillaume’s career path was launched in 1984, with Paribas Asset Management (today BNP Paribas). After a year managing European equities, Guillaume moved on to assume the role of deputy head of Asian equities. His business acumen and resourcefulness were quickly recognized and in the following decade, his expertise was much sought after in the Asian cities of Tokyo, Hong Kong and Singapore. By 1995, Guillaume was co-head of Asian private banking and institutional management, with a team of 200 under him. After 13 years of bringing value to the financial sector, Guillaume was ready for a change that would allow him to fully tap into his creative resources. This came in the form of advertising giant Publicis. Under his direction, Publicis developed an impressive network spanning 15 countries in the Asia-Pacific region. Guillaume’s talent in this field was equally apparent, winning him accolades including Media magazine’s awards for most notable head of an Asian advertising network in 2004 and Publicis Asia runner-up network of the year for four consecutive years, from 2004 to 2007. When he left in 2007, he had built up a network in 60 Asian cities, as well as major partnerships with L’Oréal, Nestlé, HP and Citibank. Maurice Levy, Publicis Groupe’s Chairman and CEO, said ‘Guillaume masterfully and fearlessly built our presence.’. After leaving Publicis, Lévy-Lambert founded Tyna, a talent management agency, which he is continuing to develop from his home base in Singapore. Lévy-Lambert’s role at Miroma follows the appointment of Bernhard Glock in November last year. With these two industry luminaries as non executive directors, Miroma is in a strong position for expanding operations globally in 2010.