Health Supplements
All stock was moved into developing countries where the brand had not started to retail
A global health food and supplements company wanted to maintain its advertising presence in European markets but had a declining global budget.
By working with Miroma, it was able to use slower moving stocks to make up the shortfall in its global budget and maintain exposure in markets where they would otherwise have lost their above the line campaigns.
By working with Miroma, it was able to use slower moving stocks to make up the shortfall in its global budget and maintain exposure in markets where they would otherwise have lost their above the line campaigns.
Benefit to Client
- Used stock to cover shortfall in International -budgets
- Able to continue marketing across Europe
- Moved slower selling product out of warehouse