Marc Boyan began his career in hospitality & marketing with the Goldsmith family, creating and selling events such as World Wrestling Federation, Net Aid, Smash Hits & Route of Kings.Whilst working on a television event he came across a highly effective barter system that was generating momentum in the US and had just hit the shores of the UK.Realising barter could be used in all areas of modern commerce he approached an established US barter firm, now owned by Omnicom, setting up their Global Event/Marketing division.

In 2000 Marc setup City Tour TV a tourist information channel with Nigel Havers as the first presenter. The pilot was sold 8 months later and the concept can now be found in various airlines, black taxis and hotels in the UK. In 2002 Marc Boyan helped create the marketing procurement function of Consensus Business Group, working closely with property tycoon Vincent Tchenguiz. He managed over $200m of procurement spend for companies such as Levis, Sky, Whyte & Mckay and Le Meridien Hotels. In 2003 Marc set up Miroma, a media trading company. A careful eye and flare enabled him to grow Miroma into one of the top media trading companies in Europe. Miroma has traded over £100m of media. He is now the majority shareholder in Miroma and the driving force behind it's incredible growth.

Marc now splits his time between New York and London focusing on expanding and diversifying the Miroma Group.