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Miroma is a force for growth and best practice in the UK media and marketing industry.

London, UK 4th December 2011

Miroma has once again been recognised as one of the UK's fastest growing companies in this year's Sunday Times Virgin Fast Track 100. Visit the site now.

It's the fourth year in a row Miroma has featured in the prestigious survey as one of the best performing brands in the media sector.
Download the 2011 supplement (PDF) ›

London, UK 9th November 2011

Miroma Expands Board Team with FTSE100 Directors as part of £250m growth strategy

Sir David Michels, Deputy Chairman of Marks & Spencer, and Christopher Mackenzie, Chairman of two leading oil services companies and former WPP Board Director, join the Miroma Board as Non-Executive Directors.

Recognised as the UK's fastest growing media company by The Sunday Times Fast Track 100 in 2010, Miroma is establishing corporate barter as an integral part of the marketing mix delivering consistent value for advertisers, media owners and agency partners. Read full article ›

Sir David Michels

London, UK 9th November 2011

Miroma Expands Board Team with FTSE100 Directors as part of £250m growth strategy

Formerly Group Chief Executive of Hilton International, Sir David Michels brings a wealth of experience in the retail, leisure, travel, hospitality and financial services sectors to Miroma.

Christopher Mackenzie's track record of developing fast-growth businesses with international reach, coupled with his detailed knowledge of the property, energy and financial services sectors will assist Miroma's international development strategy. Christopher has also made a strategic investment in Miroma.

These latest additions to the Miroma board follow the appointment in June of former EMEA President of Interpublic Group's media division Mediabrands and CEO of Zenith Media, Graham Duff as UK and Europe Managing Director of Miroma. Last year Miroma appointed former President Global Media and Communication and Vice President Global Media Purchases at P&G, Bernhard Glock as Chairman of the company. Marc Boyan, Chief Executive Officer of Miroma commented: "The continued addition of highly experienced directors to our board will enable Miroma to lead the rapid growth we expect to see in corporate barter globally.

"We are delighted that Christopher has chosen to invest in Miroma, both he and Sir David will provide us with a truly strategic outlook for the business and working with them is an exciting prospect."

Miroma's new Directors

Sir David Michels

After a highly successful period at the helm of Hilton International, Sir David Michels was responsible for the successful sale of the group, to HHC for £4 billion. As Chief Executive of Stakis, he also oversaw the company's sale to Ladbrokes for £1.2 billion. As well as helping secure the resurgence of Marks & Spencer as Deputy Chairman, Sir David is Chairman of London & Capital, and President of the British Hospitality Association. He is also a former Deputy Chairman of EasyJet, a Director of Arcadia, British Land, Paramount Restaurants and RAB Capital.

Christopher Mackenzie

Christopher is Chairman of two leading oil services companies, Borets and OGS since 2006. Previously, he was Chairman of UBS in Russia, increasing the company's investment banking profitability by over 50% p.a. Christopher also served CEO of Trizec Properties in the US, and as Company Officer of GE and President of GE Capital Europe, where under his leadership GE Capital became a significant presence in 16 European Countries. Amongst his various non-executive appointments, Christopher is a former Board Director of WPP.

About Miroma

Miroma is the UK's fastest growing media company.* It works in partnership with brands, agencies and media owners to optimise media budgets and open up new distribution channels through corporate barter. Miroma's approach is simple, effective and delivers consistent results. Put simply, its expertise adds value.

*The Sunday Times Fast Track 100

London, UK 13th October 2011

Miroma UK gears up for strong growth with key senior appointments

Miroma, the London-based corporate barter company has restructured its senior team with the appointment of three managing partners as it prepares for further rapid growth in the UK. The restructure implemented by Graham Duff, Miroma Managing Director UK & Europe, sees the appointment of former GMTV Sales and Marketing Director Simon Poole as Managing Partner and the promotion of Trading Team Leaders Danny Lloyd and Paul Mann. Read full article ›

Simon Poole

London, UK 13th October 2011

Miroma UK gears up for strong growth with key senior appointments

Simon Poole, who joins Miroma in November, left ITV-owned GMTV earlier this year after completing one of the company's most successful trading seasons. During his leadership of GMTV's commercial team the company saw its market share grow between two and five per cent annually for six consecutive years. Prior to joining GMTV, Simon was an Associate Director at CIA media.

Working with Graham Duff, Miroma's new Managing Partners will spearhead the company's strategic aim of establishing corporate barter as an integral part of the marketing mix delivering consistent value for advertisers, media owners and agency partners.

Graham Duff commented: "Our phenomenal growth shows no sign of abating and I am determined that we continue to accelerate our ability to deliver to all our existing and potential advertiser, agency and media owner customers.

"Simon's strong track record in delivering pro-active, innovative and collaborative business solutions will further enhance the great strides made to date by all the team at Miroma. I'm delighted to be able to recognise Danny and Paul's contributions to our progress with their well-deserved promotions."

Simon Poole added: "I am delighted to be joining a truly innovative company and am looking forward immensely to the challenge of helping drive Miroma's continued growth."

Noted as the UK's fastest growing media company by The Sunday Times Fast Track 100 in 2010, Miroma has made a series of strategic appointments over the last twelve months including that of Graham Duff, formerly EMEA President of Interpublic Group's media division Mediabrands and CEO of Zenith Media and Bernhard Glock, former global head of media and communication Procter & Gamble, as Chairman of the company.

London, UK 28th June 2011

Graham Duff takes the helm as Miroma European Managing Director

Miroma, the London based media barter company, today announces the arrival of a new European Managing Director—Graham Duff. Duff moves from his position as EMEA President for Mediabrands, where he was responsible for all of Interpublic Group's assets in the region including brands such as Universal McCann, Initiative and IPM the UK Outdoor specialist. In this role he established himself within the industry as one of the most influential and respected leaders of the region. Before that he had senior roles in large media companies such as ITV and Zenith Media. Read full article ›

Graham Duff

London, UK 28th June 2011

Graham Duff takes the helm as Miroma European Managing Director

Graham joins Miroma at a time when the company is enjoying a period of strong growth and expansion. In fact, in the last three years Miroma has featured in The Sunday Times Fast Track 100—the only media company in the UK to have achieved this. Miroma also recently launched in Australia with legendary Australian cricketer and businessman, Shane Warne as an investor. Duff takes the helm at Miroma with a clear mission to maintain this track record of growth and expansion.

Duff's early career was spent gaining experience in both the agency world and for media owners. His first major appointment came in 1997 when he was appointed as Chief Executive of UK and Ireland at Zenith Media, which remained the largest UK media agency throughout his tenure.

Duff later joined Granada Enterprises, as it's Chief Executive Officer, and then stepped up to take the prestigious role of ITV's Sales Managing Director in 2003. Whilst he was at ITV Duff played a vital role in the merger of ITV with Carlton and the subsequent creation of ITV plc.

After taking a break from the industry, Duff explains how the opportunity to lead Miroma in Europe is one that he could not turn down:

"I am thrilled to have been asked to help lead the further development of this dynamic and impressive business. The barter concept is truly coming of age as more and more brand owners, media agencies and media owners are recognising its potential. After over 30 years in the media business I was really enjoying taking some time out, but the opportunity to work with Marc in this privately-owned, entrepreneurial environment was just too good to miss."

Marc Boyan, founder and CEO of Miroma was similarly complimentary about working with Graham:

"What barter has needed is a leader, a first class media practitioner that people respect and trust. In Graham we believe we have found that person. Our search for a European MD has been on-going for almost 18 months; we were not willing to compromise on quality. Graham's media owner and agency experience is second to none, and his propensity for encouraging growth makes him a clear choice for Miroma. Graham will be charged with rolling out Miroma across Europe, with a special focus on UK."

Miroma Chairman Bernhard Glock added:

"Graham has proven himself as a manager of growth—that will make him a perfect fit for our fast growing media barter business. We are delighted to have him on board and count on him to further build our UK business and help us reach new ground in Europe"

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