All shoes were sold into areas where the brand did not have retail presence, totally protecting brand integrity

A high fashion shoe brand with shops across the UK wanted to build their brand with a large advertising campaign well beyond their marketing budget.

They used last seasons stock to help fund the campaign gaining a media plan that would otherwise have been impossible due to cost.

Benefit to Client

• Used last season's stock to pay for advertising
• Ran a campaign that they otherwise could not afford
• Greatly enhanced value gained for stock