A typical client is a company who sells their product or services to consumers and uses advertising as part of their marketing.
By working with Miroma, clients can use their own inventory to pay for advertising.
For example:
- A car company is exploring a £500,000 advertising campaign but in practical terms can only afford to spend £250,000.
- They have a model of car that is selling slower than expected and are eager to move more vehicles.
- By using £250,000 worth of this stock valued at it's full price the client can pay for the entire campaign.
- The cars are traded to media owners for promotional purposes or in similar controlled channels as agreed with the client.