Airtime is used only by new clients and where availability exists to accomodate the campaigns

One of the UK's major television networks regularly uses its airtime to pay for their marketing expenditure. By working with Miroma, the network gains poster campaigns for the full value of the airtime they deliver.

Miroma uses the TV airtime only for new clients it introduces to the network and only where the network has availability to run incremental campaigns

Benefit to Client

• Pays for posters with airtime
• Gain full value of airtime
• Only new clients allowed to use the airtime
• Increases brand count