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on 22nd March 2012 in Uncategorised with no responses

How can barter add value to your media budget?

Miroma’s Managing Director UK & Europe, Graham Duff was featured in Campaign’s Double Standards feature this week, alongside MindShare’s barter director Niall Callan, answering questions on how corporate barter can add value to a media budget. Graham explains how advertisers can use their own unused inventory to pay for media in order to optimise their Read full article ›