on 11th April 2013 in Uncategorised

Miroma announce three commercial partners in the sports sector

Miroma are proud to announce three new commercial partners in the sports sector.

The PCA (Professional Cricketers Association), RPA (Rugby Players Association) and LMA (League Managers Association) have all confirmed Miroma as their official corporate trading partner.

Marc Boyan, CEO of Miroma Ventures said of the partnerships: “There has always been a great deal of interest in sport within Miroma and the chance to partner with the PCA, RPA and LMA is an opportunity we are very excited about.  Sport is a key part of the marketing mix and we are delighted to be able to add sporting rights access to our offering to clients.

PCA Commercial Director Johnny Grave said “We are delighted to have agreed a new commercial partnership with Miroma. We are looking forward to developing our relationship with them and would like to thank them for their support of the PCA and the PCA Benevolent Fund”

Nick Byrom Commercial Director of the RPA said “The RPA are delighted at the prospect of working with Miroma.  Their expertise in media barter will be very beneficial to the players and partners involved with the RPA and we look forward to working with them this year and in the future.

Tim Munton, Head of Business Development of the LMA said ‘We are delighted to welcome Miroma as a new partner of the LMA.  Our commercial partnerships are extremely valuable to the growth of the association and allow us to provide our extensive service offerings to our members.   At the same time we work with our partners to ensure they derive real business benefits from their relationship with us, engaging with football and our members in innovative ways.   We look forward to working with Miroma for many years to come.’

For more information on the organisations and their work in the sports sector please visit

The Professional Cricketers Association

The Rugby Players Association

The League Managers Association


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