on 19th June 2013 in Uncategorised

Miroma come 9th in the Investec Real Business Hot 100

The 2013 Investec Hot 100 ranking of the UK’s fastest-growing private companies provides rich insight into entrepreneurial business management, and where long-term economic prosperity lies.

Marc Boyan Miroma’s CEO spoke to Real Business about coming 9th in the Hot 100

“The barter business operates pretty effectively in a recession,” explains Miroma chief executive Marc Boyan. “As companies cut their budgets, they need to look at other routes to protect them. Using bartering as a currency for buying media space works well in that environment.”

The bartering trend has seen EBITDA at Miroma double to £2m in the last year on a turnover of £50.6m.

Miroma also runs a venture arm, taking stakes in global media companies which, says Boyan, supports the primary barter business. Recent investments include content sharing site Pinterest, billboard company Outdoor Plus and online magazine WhoWhatWear.

Boyan adds that the secret to fast growth is focus: “Just keep focused. You can try other things out, but don’t lose sight of your core business – that’s where you build your other businesses from.”

You can read more about Miroma and their place in the Hot 100 in these articles from The Independent and City AM


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