- Blog: My Experience at Miroma (Zach Mandel)
- Miroma partners with The Marketing Society for third sucessive year.
- Supply Management: Using Corporate Barter for Marketing Services a ‘Good Procurement Win’
- Miroma renews commercial partnerships with RPA and PCA
- Miroma contributes to EGTA’s 40th anniversary publication
- September 2014
- June 2014
- November 2013
- September 2013
- August 2013
- June 2013
- April 2013
- January 2013
- August 2012
- June 2012
- April 2012
- March 2012
- February 2012
- December 2011
- November 2011
- October 2011
- September 2011
Miroma come 9th in the Investec Real Business Hot 100
The 2013 Investec Hot 100 ranking of the UK’s fastest-growing private companies provides rich insight into entrepreneurial business management, and where long-term economic prosperity lies.
“The barter business operates pretty effectively in a recession,” explains Miroma chief executive Marc Boyan. “As companies cut their budgets, they need to look at other routes to protect them. Using bartering as a currency for buying media space works well in that environment.”
The bartering trend has seen EBITDA at Miroma double to £2m in the last year on a turnover of £50.6m.
Miroma also runs a venture arm, taking stakes in global media companies which, says Boyan, supports the primary barter business. Recent investments include content sharing site Pinterest, billboard company Outdoor Plus and online magazine WhoWhatWear.
Boyan adds that the secret to fast growth is focus: “Just keep focused. You can try other things out, but don’t lose sight of your core business – that’s where you build your other businesses from.”