on 1st June 2014 in Uncategorised

Miroma contributes to EGTA’s 40th anniversary publication

To celebrate their 40th anniversary, the european trade association of television and radio sales houses, EGTA, invited Miroma to contribute to an anniversary publication that provides a reference framework to all those that operate in this space.

Miroma’s contribution on media barter completes a series of articles written by industry leaders on Innovation in the Pricing and Trading of Television Advertising.

Click here to view the article.

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