on 10th June 2014 in Uncategorised

Supply Management: Using Corporate Barter for Marketing Services a ‘Good Procurement Win’

In June 2014, Miroma International provided support for ProcureCon Marketing – Europe’s only dedicated procurement event for digital & marketing services. Rounding off events on the first morning was a thought leadership panel session on Corporate Barter. CEO of Miroma Ventures, Marc Boyan, was joined on stage by Bernhard Glock – Bernhard Glock Media Leadership Company, Peter Rowe – Royal Bank of Scotland and Tony Squires – media & procurement consultant. Moz Dee, Co-founder of CONTENTed Digital Media, moderated the panel. The outcome of the session was documented in the following Supply Management article here.


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