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on 8th January 2013 in Uncategorised with no responses

My Media Week – Marc Boyan

Miroma Ventures chief executive Marc Boyan talks us through his very busy media week where he tries to hire Mourinho back as Chelsea manager (on Fifa 13), gets Hollywood at the Dean Street Town House, meets with his non-executive directors and talks tech start-ups in New York. You can find the full article on the Media Week website Read full article ›

on 9th August 2012 in Uncategorised with no responses

Talk Business “Take One Company” feature on the growth of Miroma Ventures

CEO Marc Boyan chats to Talk Business about his investment and management company Miroma Ventures, and his Corporate Barter business, Miroma which has been going from strength to strength after 10 years on the scene. Marc lends his advise to first time businesses that are experiencing difficulties in the current economic climate, he says “A key Read full article ›

on 18th June 2012 in Uncategorised with no responses

Retail Week discuss using barter to move excess stock

Miroma’s Joint Managing Director Paul Mann speaks to Retail Week about how barter companies can open new sales channels to retailers. The article analyses the benefits of using excess stock as a currency to part pay for advertising whilst also opening up new routes to market. Paul says “the key question for retailers considering using Read full article ›

on 27th April 2012 in Uncategorised with no responses

Media Week’s Trend Report on Corporate Barter

Our CEO, Marc Boyan, was featured in Media Week’s Trend Report on Corporate Barter.  The article, by Mark Banham, is a comprehensive review of how the barter industry has “grown up” and interviews key figures from the sector to determine how barter works and where it can add value. Marc says that whilst “the industry Read full article ›

on 22nd March 2012 in Uncategorised with no responses

How can barter add value to your media budget?

Miroma’s Managing Director UK & Europe, Graham Duff was featured in Campaign’s Double Standards feature this week, alongside MindShare’s barter director Niall Callan, answering questions on how corporate barter can add value to a media budget. Graham explains how advertisers can use their own unused inventory to pay for media in order to optimise their Read full article ›

on 29th February 2012 in Uncategorised with no responses

Miroma continues partnership with The Marketing Society

We’re happy to be the official corporate barter partner of The Marketing Society for a second successive year. The Marketing Society is an exclusive network of senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing and a forum to exchange ideas and share best practice and Read full article ›

on 5th December 2011 in Uncategorised with no responses

Miroma’s fourth year as one of the UK’s fastest growing companies

Miroma has once again been recognised as one of the UK’s fastest growing media companies by The Sunday Times Virgin Fast Track 100 report on UK businesses.  Published on Sunday December 4th, the latest Fast Track 100 report ranks Miroma in the top fifty fastest growing businesses in the UK overall during 2011. Miroma is Read full article ›

on 25th November 2011 in Uncategorised with no responses

Miroma launches Corporate Barter guide

Miroma has launched the “Corporate Barter Guide” a step-by-step guide to how corporate barter works in practice and can add value to brand’s media and distribution strategies. Barter News Weekly named the copy we sent them “a beautiful, professional guide to corporate barter” setting a design standard for barter industry professionals. The full comment from Read full article ›

on 31st October 2011 in Uncategorised with no responses

Simon Poole joins Miroma as Managing Partner

Simon, previously Sales and Marketing Director at GMTV, has joined Miroma as Managing Partner. Along with Managing Partners Danny Lloyd and Paul Mann, Simon will be spearheading Miroma’s aim to establish corporate  barter as an integral part of the marketing mix. “I am delighted to be joining a truly innovative company and am looking forward Read full article ›

on 1st September 2011 in Uncategorised with no responses

Campaign magazine investigates the value of Barter

Campaign magazine investigates the value of Barter Campaign published “All About Barter”, an analysis piece looking at what corporate trade means for media owners, media agencies and advertisers. Campaign cited Graham Duff joining Miroma as Managing Director UK & Ireland, as a sign that corporate trade is coming of age and notes how the value Read full article ›